inDinero is a real time financial dashboard that helps business owners track their finances. Jessica Mah and Andy Su came up with this idea over dinner back in 2009 while they were still in college at UC Berkeley.
Like thousands of entrepreneurs, Jessica experienced difficulty in keeping track of her finances when she started her first business at the age of 13. When Jessica and Andy met in college, they decided to build and develop an accounting software that would make accounting very simple for business owners. As soon as they started building the product, they joined a start-up accelerator called Y Combinator which help them with their start-up. The inDinero software was launched in 2010 and it had over 25,000 sign ups at the end of 2011 which tracked approximately 5 million transactions every month.
In 2012, inDinero evolved from a web application which tracked the financial health of a business to an accounting company. It started to provide accounting services such as day to day bookkeeping, tax, and payroll solutions to small and medium size businesses. Because of inDinero’s expansion and growth, the need to open an international office was carefully planned. The first international office was set up in the Philippines in early 2013.