Smokin’ Hot Cebu: Breaking Down Its Culture by Kevin Isada ( Senior Accountant )

International expansion is proven to be a solid business strategy for obvious reasons. It’s a make-or-break game plan but with careful planning and finesse execution, success is inevitable. That’s exactly what happened to inDinero, in its young illustrious years, as it stepped out from the safe and comfortable to a risky and rewarding move.

No one can deny that inDinero’s Makati office has now become one of the Company’s pillars which is of course not a surprise. There must be a very good reason why it’s claimed to be the fastest growing accounting firm in the Philippines, right? Its success has been so immense that it needed further expansion to cater the ever increasing number of clients that inDinero now has.

In April 2015, the Cebu office was finally launched and started to pave its way into public sentience. That didn’t take long as it has been and continues to be the talk of the town for professionals looking for a great avenue to jumpstart their careers coupled with a very competitive payout that the Company offers.

It’s only less than a year since and now it already houses professionals with more than 50 years of combined experience in finance and accounting. A star-studded group coming from the top auditing firms, financial institutions, and other private entities in the Philippines with most of them having graduated with Latin Honors in their respective degrees. Well yeah, credential is one thing and execution is another, but the Cebu folks have already created a good name for themselves as acknowledged by their Makati and USA counterparts.

You may have pictured in your mind a group of frowning people not willing to give you even an inch of a grin but mind you, these guys know how to have fun! And by fun meaning boundless crazy ideas you can think of. They know that all work with no play makes a really dull person. So anywhere, at any given time, somebody steps up to crack a joke that could take everyone off their seat with a burst of laughter.These guys are a bunch of creative people as well (especially if it involves matters about their tummy). They rarely get the same food for team lunch and happy hour as they seemingly have an unlimited source of places to hop in and eat. And while Cebu is best known for having one the best beaches in the world, various physical adventures like canyoneering, river trekking, and the like, are great must-do as well. So everyone should understand by now why the company outings in Cebu are one of their most looked forward activity during the year (wink).

As the Management continues to grow the team and with the great promise its current people show, we know that we can definitely expect a lot more from this team in the very near future. As this famous saying from Henry Ford goes, “Coming together is a beginning. Keeping together is progress. Working together is success.”